Standard
Everything you need to get selling
/mo
Staff & users
Up to 5 staff pricing at once
Up to 100 staff you can add per store
Included
- Resale-backed pricing and tagging
- Volunteer-friendly checkout workflows
- Department rules you can adjust
Market-backed pricingObjective,
Objective,
immediate pricing
for your thrift store.
Two quick photos. A market-backed price in seconds, aligned to your store's strategy. Any volunteer can price like a pro on day one.
Stop leaving money on the table.
Underpricing doesn't just hurt margins. It takes funding from the missions these stores support. Ground every tag in real resale data.
0%
Market-backed
Every valuation grounded in real resale data from millions of listings.
0.0×
Faster pricing
From image to price in seconds. No second-guessing.
$0+
Monthly
Estimated revenue previously lost to underpricing and inconsistencies.
The only pricing software built specifically for thrift stores. Think Google Lens, but designed for thrift. Volunteers can't memorize what every brand is worth, so pricing becomes gut-feel, inconsistent, and slow. TrueTag turns that into a manager-controlled, two-second tap.
Volunteers connect to your store's location
Take two quick photos of the item
Get an accurate-to-market price in seconds
Follow simple next steps and move on
How we price each item
We got nerdy about the math behind every tag—so donations leave the pricing table with a fair, market-grounded price, instantly.
JacketBase value
CarharttBrand recognition
Near perfectCondition
Workwear styleTrend relevance
WinterSeasonality
Interior wearInternal condition
+$4
+$8
+$3
+$4
+$2
-$3
$0$5$10$15$20$25
Boutique Carhartt Jacket
- JacketBase value: +$4JacketBase value: +$4
- CarharttBrand recognition: +$8CarharttBrand recognition: +$8
- Near perfectCondition: +$3Near perfectCondition: +$3
- Workwear styleTrend relevance: +$4Workwear styleTrend relevance: +$4
- WinterSeasonality: +$2WinterSeasonality: +$2
- Interior wearInternal condition: -$3Interior wearInternal condition: -$3
$18 Final Price
Pricing that adapts to your store.Not the other way around.
Manager controls
In minutes, a manager sets the store’s full pricing strategy. TrueTag starts from recent secondhand market sales, then applies your rules so every volunteer prices the same way, without memorizing brands or second-guessing tags.
Set once. Applied consistently across every volunteer.
This way, you set one strategy and every volunteer prices the same way.
Configure pricing rules by department and item type
Pricing
Pick a plan. Add modules when you're ready.
Monthly
YearlySave 10%
Pro
PopularBuilt for busy stores
/mo
Staff & users
Up to 10 staff pricing at once
Up to 200 staff you can add per store
Included
- Resale-backed pricing and tagging
- Volunteer-friendly checkout workflows
- Department rules you can adjust
Also includes
- Sales-floor reporting you will actually use
Enterprise
For high-volume, multi-team stores
/mo
Staff & users
Up to 20 staff pricing at once
Up to 500 staff you can add per store
Included
- Resale-backed pricing and tagging
- Volunteer-friendly checkout workflows
- Department rules you can adjust
Also includes
- Sales-floor reporting you will actually use
- Headroom for busy days, bigger teams, and growth
- Hands-on onboarding and rollout support
Get started with TrueTag today
Market-backed prices
Built only for thrift
Day-one volunteer ready